I build thego-to-market, product, and data platforms.

Three companies I helped build reached an exit — an IPO and two acquisitions. I sell and position data and security into banks, insurers, and regulated buyers.

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Positioning researchShipped productsEnterprise GTMAI in productionCategory shiftsPositioning researchShipped productsEnterprise GTMAI in productionCategory shifts

Revenue and exits

twenty million dollars or more

in client revenue. A decade of it. Trillions in assets protected behind my work.

Three companies I helped build. An IPO and two acquisitions.

  1. GuardicoreAkamai

    Sales manager in a category saturated with honeypots. I generated $80M in pipeline and $14M in revenue, and ran the market research that repositioned the platform around visibility + east-west microsegmentation.

    From those findings I ran a microsegmentation pilot with a top-10 North American bank. The repositioned platform reached a global systemically important bank, the world’s largest public biomedical-research funder, and a white-shoe Wall Street law firm. Akamai acquired shortly after.

    Acquired2021

  2. SurveyMonkey Enterprise

    Enterprise sales on the team that took SurveyMonkey public. I contributed over $1M in revenue toward the IPO.

    I worked the field and brought what I learned back to the product team and founders. Field signal from the enterprise deals, straight to the people building it.

    IPO2018

  3. Neuton.AINordic Semiconductor

    I helped launch Neuton.AI — automated machine learning that builds models small enough to run on a microcontroller.

    Nordic Semiconductor, a public semiconductor company, acquired the technology in 2025.

    Acquired2025

About

Operator, not consultant.

I’ve spent a decade inside B2B software, on either side of the table — GTM strategy in the morning, shipping product in the afternoon. Most consultants don’t ship. Most builders don’t sell. I do both.

More about how I work

Services

Three engagements. Built for companies, founders, and operators who need outcomes shipped — not slides.

See full services

Operating principles

How I work.

  1. 01

    Diagnose

    I find the gap between what you built and what buyers actually pay for. Customer interviews, sales-call analysis, market research.

    → Positioning audit memo

  2. 02

    Build

    Every engagement ships a named artifact in month one. No decks. No discovery debt.

    → Shipped artifact, month one

  3. 03

    Position

    I stay until the narrative sells without me — the Guardicore repositioning carried into the Akamai acquisition.

    → The story the market repeats

Live beta14 doula practicesSix months in

Ordani

Birth workers run their practices on group chats and paper intakes. HIPAA is the law, and real compliance needs real infrastructure. So I built Ordani — a company, in private beta. Row-level encryption, two outside security reviews, fourteen practices, none lost to a competitor.

Visit Ordani →

Private beta · onboarding new users weekly

A real company in private beta — Next.js, Supabase, Vercel, HIPAA-grade.

Engagements

Shipped, not pitched.

Two platforms acquired and public. A content engine that wins inbound. Frontier AI in production for founders.

2013 — 2023

Also at Flexport, Cuebiq, and Postmates — growth, GTM, and platform strategy across a decade of enterprise software.